It's HOKA UTMB Mont-Blanc !
From August 25–31, 2025, the world’s best trail runners will gather in Chamonix for the UTMB® World Series Finals, hosted by HOKA UTMB® Mont-Blanc. Featuring the legendary UTMB, CCC, and OCC races, this is where dreams are made and history is written. Whether you're cheering from afar or following your favorite athletes step by step, this is the moment the trail running world has been waiting for.
BRINGING CHAMONIX TO GEORGE
August is a landmark month for trail running — the moment the world turns its eyes to HOKA UTMB® Mont-Blanc, home of the UTMB® World Series Finals and its legendary races: UTMB, CCC, and OCC.
As part of the UTMB® World Series, MUT by UTMB® is bringing the Finals spirit to George with a full calendar of free community activations. Join us for social runs, live race screenings, pizza, beers, athlete chats, and a special send-off to wish our runners good luck.
Send Your Good Luck Vibes to the Runners!
Let’s come together to cheer on the incredible athletes heading into their trail running adventure! Stop by, write a message, and share your support—whether it’s a word of encouragement, a local tip, or just a big “YOU GOT THIS!”
🗓️ Friday, 22 August
📍 MountCo
🕙 10:00 – 15:00
🗓️ Saturday, 23 August
📍 Trail Kiosk
🕘 09:00 – 15:00
🗓️ Sunday, 24 August
📍 Trail Kiosk
🕘 09:00 – 15:00
UTMB GTR Thursday Time Trial
Get into the UTMB spirit with a special edition of the GTR Thursday Run!
📍Camphersdrift Dip
🕠 Thursday 28 August | 17:30 Start
We’ll hit the trails together, then gather at the Trail Kiosk from 18:00 for pizza, a UTMB-themed video, and good vibes all around. Whether you're racing, supporting, or just soaking up the energy—this is your moment to connect with the community and celebrate the journey.
UTMB Live Start – Watch Party at MountCo
Come celebrate the start of UTMB with us—live on screen, surrounded by trail-loving friends!
📍 MountCo
🗓️ Friday | 17:00
🍻 Devils Peak Beers
🧁 Trail Kiosk Cupcakes
🎥 Live Broadcast of the UTMB Start
We’ll be tuning in together to watch the runners take off, sharing beers, cupcakes, and great company. Whether you're racing, crewing, or just soaking up the atmosphere—this is the perfect way to kick off the weekend.
UTMB Sunday Results Social Run – Celebrate the Stoke!
Let’s wrap up the UTMB weekend with a run, a slice, and a whole lot of celebration!
📍 Trail Kiosk
🗓️ Sunday | 10:00
We’ll kick things off with a social trail run, followed by a pizza special, race results, and UTMB highlights—all served with a side of community stoke.
Come share in the achievements of our athletes and relive the magic of the mountains.
Whether you ran, cheered, or followed from afar—this is your moment to celebrate.